Agalia Tan

Brand building, narrative crafting, personal branding, consulting, presentations. I like to describe the work that I do as part an exercise in sense-making, and part an act of imagination. Influenced by my studies in linguistics and the social sciences, I believe that clarity only emerges when you properly define the context. Strategy for me thus begins with mapping out the forces at play – be it cultural, anthropological or technological – and then taking creative leaps off these different springboards to imagine and articulate new possibilities. At work, I combine my natural inclination for macro-level thinking with a methodological approach honed through my early years in a social creative agency to offer brands a clear, compelling vision of where they can play, and how to get there.